Monday, January 7, 2013

Healthy Niche in the Marketplace

Natural Products with Natural Ingredients Help Solve Minor Health Problems

By Home Business Magazine

In 1996, Maty Harrington was born with severe heart defects, no spleen, and a weakened immune system. She had 3 heart surgeries — two of them open heart, by the time she turned 5 years old. As a result of her surgeries, she developed many medical conditions that were not easily treated by conventional methods. So her mother Carolyn, a software engineer by trade, spent countless hours researching natural ingredients and remedies that would help her daughter get healthy and stay healthy.

It soon became Carolyn’s passion, and she found that the natural ingredients and remedies that grandmothers used for generations provided great immune support and contained many health benefits. Carolyn then enhanced these remedies with ingredients she found in her research. Soon friends and family wanted these remedies, too.

A decade after Carolyn set out to help her daughter get better, she chose to share her healthy products with the greater public. Maty's Healthy Products debuted in 2008, and today Carolyn considers her best business achievement to have her products in more than 30,000 retail stores across the U.S, including Walmart, CVS and Rite Aid, along with many regional grocery chains around the country.

Maty's Healthy Products is a manufacturer of all natural products that are made with ingredients that are recognized to be safe and effective. Their all natural cough syrups are made with ingredients like honey, lemon, and apple cider vinegar. Their vapor rubs are made with coconut oil, castor oil, and sunflower oil.

Promoting the business nationally has been challenging on a limited budget. Their advertising and marketing efforts include using print ads in magazines and building brand awareness on the web and with social media.

There are many advantages to being a home based business. Expenses are minimized with less overhead such as rent, phone, and utility expenses. You are home for your kids when they need you. Your children also benefit by seeing what is involved in starting and growing a business.

Maty's Healthy Products has found a niche in the marketplace with all natural products that are made with ingredients people find right in their own homes. Their future plans are to continue to bring these types of products to market that help people solve minor health problems. Join the company on facebook: facebook.com/matyshp.